How Many Tags Does Etsy Allow?

Etsy allows up to 13 tags per listing

Each Etsy listing can use 13 tags, and each tag can contain up to 20 characters. Etsy’s public guidance recommends using all relevant tag slots because every tag is another opportunity to match a shopper’s query.

What makes a useful Etsy tag?

Etsy recommends accurate, relevant phrases and specifically encourages multi-word phrases, tag variety and long-tail descriptions of what makes an item distinctive. Repeating the same phrase across multiple tag slots wastes opportunities to cover different relevant concepts.

13 tags does not mean 13 random keywords

A structurally complete tag set can still be strategically weak. The 13 slots should describe the actual product from several accurate angles rather than mixing unrelated high-volume phrases.

Paste your current set into the free Etsy Tag Checker to catch duplicates, character-limit problems and repeated concepts.

Official Etsy tag limits.